For the record, I don't think the article is ironclad, if you want more of a rounded idea then threebyfate's response was very good. I think that within the article, it explains things in terms of genetics, but fails to leave out the conditioning and neurological aspect of the persons tastes regarding attraction. Also consider that social engineering has a lot to do with what people find generally attractive in my opinion, but most will be dictated by their own personal desires I have noticed
see the review